Description
Social media marketing is a powerful way for businesses of all sizes to reach prospects and
customers. Your customers are already interacting with brands through social
media, and if you're not speaking directly to your audience through social
platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out!
Great marketing on social media can bring remarkable success to your business,
creating devoted brand advocates and even driving leads and sales.
Social media marketing, or SMM, is a form of internet
marketing that involves creating and sharing content on social media networks
in order to achieve your marketing and branding goals. Social media marketing
includes activities like posting text and image updates, videos, and and other
content that drives audience engagement, as well as paid social media
advertising.
We’ve created this guide to provide you with an introduction to social media
marketing and some starter social media marketing tips and training to improve
your business's social presence.
With these tips, you can begin developing your own social media marketing
expert plan.
Before you begin creating social media marketing
campaigns, consider your business’s goals. Starting a social media marketing
campaign without a social strategy in mind is like wandering around a forest
without a map—you might have fun, but you'll probably get lost.
Here are some questions to ask
when defining your social media marketing goals:
- What are you hoping to achieve through social
media marketing?
- Who is your target audience?
- Where would your target audience hang out and how
would they use social media?
What message do you want to send to your audience with
social media marketing?
Your business type should inform and drive your social media marketing
strategy.
How Social Media Marketing Can Help You Meet Your
Marketing Goals
Social media marketing can help with a number of goals, such as:
- Increasing website traffic
- Building conversions
- Raising brand awareness
- Creating a brand identity and positive brand
association
- Improving communication and interaction with key
audiences
The bigger and more engaged your audience is on social media networks, the
easier it will be for you to achieve every other marketing goal on your list!
Who this course is
for:
·
Online Marketers
·
Busy Entrepreneurs
·
Online Business owners
·
Affiliate marketers
·
Social media managers
·
eCommerce business owners
·
Bloggers


