juillet 2022 ~ LEARNCLASS

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dimanche 24 juillet 2022

Business Analysis Foundations

One of the main reasons given for unsuccessful project results is the lack of clear understanding of stakeholder requirements. Business analysis helps to prevent project failure by identifying and validating those requirements early on. Of course, business analysis doesn’t stop with requirements; business analysts also recommend solutions and facilitate their execution. This course provides an introduction to the foundations of business analysis. It helps demystify the role of the business analyst (BA), and outlines the knowledge and skills required to build a successful BA career. Instructor Greta Blash also provides an in-depth review of the business analysis process, from conducting a needs assessment and identifying stakeholders to testing, validation, and release. Each lesson demonstrates why business analysis works—and how you can use it to improve your organization.

Starting a Memorable Conversation

Both in business and personal life, having the skill to approach a stranger or strike up a conversation with an acquaintance in a new context can be very useful. Memorable conversations can open doors and change career trajectories, but being the person to speak first doesn’t come naturally to all of us. In this course, author Tatiana Kolovou shares a formula for starting meaningful exchanges in any situation and teaches how to conduct an appropriate and memorable conversation. You can also learn about how to avoid common difficulties and find the right way to end a conversation.

Introduction to Business Analytics (2020)

Data is an extremely valuable resource. But without study, it can’t be used to create a data-informed strategy. Business analytics helps organizations leverage data to make better, more informed decisions. This course is a basic introduction that lays out the foundations of analytics in an easy-to-understand and engaging manner. Expert John David Ariansen explains why data is so powerful, what insights really matter, and how to use common analysis tools and techniques. Additionally, John David explores data source maps, database management, and all the various data sources that may be encountered. By the end of the course, you should have the skills necessary to start collecting, tracking, and analyzing a variety of data, including sales, marketing, and psychographic metrics.

Four Simple Strategies to Boost Creativity and Productivity

While you may not usually think of being creative as a benefit to productivity, sometimes shaking things up and approaching work with creativity can help you bring big projects to the finish line. In this audio-only course adapted from the Modern Mentor podcast, host Rachel Cooke helps you understand how you can harness your creativity to be more productive. Rachel details actionable techniques to burst through productivity barriers, enabling you to produce meaningful outcomes. She shares strategies to shift your attention, alter thinking patterns, set strict deadlines, and allow your mind to wander into spaces that will help boost productivity.

This course was created by Macmillan Publishers. We are pleased to offer this training in our library.

Business Math

Course description

If you lack a zest for numbers, you may have been tempted to disregard math after wrapping up your formal education. But while you may struggle to find practical applications for vector calculus, numbers are everywhere, and grasping certain fundamental mathematical concepts can help you better understand the world around you.

In this course, join accounting professors Jim and Kay Stice as they help you discover how to leverage the power of numbers to approach businesses problems and make everyday decisions. They explore the power of ratios and percentages, how to monitor and evaluate your budget, how to forecast the timing and amount of a business loan, and much more.

Finance for Non-Financial Managers

If you’re looking to grow your career and take on greater responsibility within your organization, you’ll need to demonstrate a basic understanding of financial management—even if you’re not in a financial role. You don’t have to be a numbers person! You just have to appreciate their role in business. In this course, accounting professor Jim Stice helps you develop the financial acumen necessary to interpret financial reports and make decisions based on available data, manage inventory and receivables, create an accurate budget, and cost a product or service. Plus, learn how to analyze your customers, understand your income taxes, and communicate your contribution to the bottom line.

Learning objectives

Describe how decision-makers use accounting in a business.
Recognize limitations in financial statement analysis.
Relate the purpose of financial ratio analysis.
Determine the primary reason for managing cash through the operating cycle.
Define the role of efficiency in creating budgets.
Identify differences between federal income tax and other taxes, such as state sales tax.

Business Innovation Foundations

Innovation is an exciting opportunity to get more engaged in your work, to solve problems, and be creative. Learn more about innovation practices and the skills and mindsets required for innovation, in this course with expert Keith Hopper. Discover why innovation is so important to your company’s growth and your career. Then explore the unique skills common to the world’s best innovators and learn to cultivate them in your current role. Next, identify opportunities to innovate by talking to your users and customers, and learn how to use testing to validate those ideas and generate more solutions. Finally, learn how to build a culture of innovation by applying agile principles to initiatives and engaging coworkers and managers in collaborative and open-ended conversations. By the end of this course, you should walk away energized and excited about the possibilities for innovation at your organization.

Creating a Business Plan

Looking to build a business or expand one you’re already running? You’ll need to build a business plan before you do. Experienced entrepreneur and consultant Mike Figliuolo walks through the process of defining your business, researching the market, and determining your product. Once you’ve figured out what your product or service will be, Mike provides guidance for thinking through your sales strategy, day-to-day operations, staffing, and financial forecasting. A sample business plan is provided, so you can follow along with the development of a real-world company.

Learning objectives

Define the problem your business solves.
Determine a product and revenue model.
Build a go-to market strategy.
Describe the components of a product development roadmap.
Explain how to brand and market a product.
List criteria for choosing suppliers.
Identify common pitfalls of business plans.

Six Sigma Principles

This course is for you if you are looking to learn more about Six Sigma or refresh your knowledge of the basic components of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will introduce you to the purpose of Six Sigma and its value to an organization. You will learn about the basic principles of Six Sigma and Lean. Your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the basic knowledge of the principles, roles, and responsibilities of Six Sigma and Lean.

Every module will include readings, videos, and a quiz to help make sure you understand the material and concepts that are studied. You will also have the opportunity to participate in discussions and peer review exercises to give you the opportunity to apply the material to your daily life.

Our applied curriculum is built around the latest handbook The Certified Six Sigma Handbook (2nd edition) and students will develop /learn the fundamentals of Six Sigma. Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Handbook (2nd edition). The companion text is not required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

strategic management

The world of business strategy is in transition. What used to work doesn’t anymore — not necessarily.

This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.

In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.

After taking the course, you’ll be able to:
– Explain why “doing” strategy is considered “the high point of managerial activity” (Mintzberg);
– Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
– Point out how doing strategy has changed because of advancing technology and globalization;
– Prepare for the Capstone Project for the Strategic Management and Innovation Specialization

Six Sigma and the Organization (Advanced)

This course is for you if you are looking to dive deeper into Six Sigma or strengthen and expand your knowledge of the basic components of green belt level of Six Sigma and Lean. Six Sigma skills are widely sought by employers both nationally and internationally. These skills have been proven to help improve business processes and performance. This course will introduce you to the purpose of Six Sigma and its value to an organization. You will learn about the basic principles of Six Sigma and Lean. Your instructors will introduce you to, and have you apply, some of the tools and metrics that are critical components of Six Sigma. This course will provide you with the basic knowledge of the principles, roles, and responsibilities of Six Sigma and Lean.

Every module will include readings, videos, and a quiz to help make sure you understand the material and concepts that are studied. You will also have the opportunity to participate in discussions and peer review exercises to give you the opportunity to apply the material to your daily life.

Registration includes online access to course content, projects, and resources but does not include the companion text The Certified Six Sigma Green Belt Handbook (2nd edition). The companion text is NOT required to complete the assignments. However, the text is a recognized handbook used by professionals in the field. Also, it is a highly-recommended text for those wishing to move forward in Six Sigma and eventually gain certification from professional agencies such as American Society for Quality (ASQ).

Business Value and Project Management

In an era of thriving businesses, both small and large, it is crucial to possess an in-depth understanding of the minutiae of the building blocks of a successful organization. Building, growing, and sustaining a successful business requires great knowledge in multiple fields. Through this 6-course Specialization in Business Value and Project Management, you will be provided a well-rounded knowledge of three key facets of business – Financial Accounting and Managing Projects and Organizations.

The courses in this Specialization focus on financial accounting topics, organizational principles and frameworks, and project planning and execution. Topics covered include:

Understand the basics of how to analyze balance sheet and cash flow statements
Understand how accrual accounting and fundamental accounting concepts work
Develop strategies to facilitate organizational growth
Develop solutions to common managerial challenges
Explore a plethora of project planning models and understand when each is most effective
Understandhow execution and progress evaluation is performed in a waterfall approach, as well as the agile approach to project management

Analyse marketing

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge — and marketers in particular are increasingly expected to use analytics to inform and justify their decisions.

Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You’ll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources.

You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing.

Supply Chain Management

This Specialization is an introduction to the fascinating world of Supply Chain Management. When you complete the program you’ll have a richer understanding of the complexities that companies are facing in today’s global networked economy.

The Specialization is for you, if: 1. you’re looking to start a career in Supply Chain Management, but lack the basic background; 2. you’re working with people in Supply Chain Management and want to understand their daily challenges better; 3. you’re fascinated by how the global economy is linked together by the flow of products, information, and finances.

The Supply Chain Management Specialization is made up of four basic courses in logistics, operations, planning, and sourcing, followed by a capstone course in Supply Chain Management Strategy. The Supply Chain Logistics course will cover transportation, warehousing and inventory, and logistics network design. The Supply Chain Operations course covers techniques used to optimize flow and focuses specifically on Six Sigma quality and Lean practices. In the Supply Chain Planning course you’ll master different forecasting approaches. The Supply Chain Sourcing course deals with different techniques that help you create lasting and productive supplier relationships. Finally, in the capstone course on Supply Chain Management Strategy you’ll solve a real-life business case.

Nombre de Gestion de projet Google : Certificat Professionnel

Prepare for a new career in the high-growth field of project management, no experience or degree required. Get professional training designed by Google and get on the fastrack to a competitively paid job. There are 479,000 U.S. job openings in project management with a $73,000 median entry-level salary.¹

Project managers are natural problem-solvers. They set the plan and guide teammates, and manage changes, risks, and stakeholders.

Gain in-demand skills that will prepare you for an entry-level job. Learn from Google employees whose foundations in project management served as launchpads for their own careers.

Upon completion, you can directly apply for jobs with Google and over 150 U.S. employers, including Walmart, Best Buy, and Astreya.

This program qualifies you for over 100 hours of project management education, which helps prepare you for Project Management Institute Certifications like the globally-recognized Certified Associate in Project Management (CAPM)®.

75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion²

Check out all Google Career Certificates here.

¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 – 3/31/22).

²Based on program graduate survey responses, United States 2021

How to Create a Gantt Chart in Tableau

In the world of business managing projects well is essential. Tableau is a powerful data visualization tool that has many applications in a variety of business scenarios. One frequently used tool to visualize time and movement through projects is something called a Gantt Chart. Using Tableau to create a Gantt chart has the added benefit of easy connection with other data sets being collected by this tool. Learning how to take advantage of this powerful business tool to display time-sensitive data is a high-demand skill.

In this project, learners will learn how to start accounts in Tableau, how to prepare data to be used in a Gantt Chart, and how to modify Gantt charts to answer business questions. Learners will also learn how to present their findings for a variety of business scenarios. This course will enable users at all levels of business to answer business questions with powerful data visualizations.

Leadership in the Family Business

To ensure that the family business transcends and the company is sustained over time, in this course of entrepreneurship and business administration, you will have the opportunity to understand the complexity of family and business dynamics, reflect on the roles and ways of thinking of the family’s leader and make a diagnosis of entrepreneurship.

All this in order for you to know the instruments and components that involve leading and orchestrating the family business: the future vision of the business family, the development of the next generations and the formation of an effective and flexible family and business government. All the knowledge acquired in this course of business administration can be applied in the family business.

The Center for Entrepreneurial Families and EGADE Business School of Tecnologico de Monterrey is the ideal institution to develop these skills, since Tec de Monterrey is #1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.

Professors from the Entrepreneurial Families Center are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, moreover, EGADE Business School is number 1 school in Latin America, in its MBA, according to the ranking of America Economia.

Intro to Scheduling with When I Work

This course will provide step-by-step guidance on how to create a detailed schedule for a small business. The scheduling tool When I Work is a free and user-friendly application which allows users to easily customize, create, and share work schedules. When I Work has a large number of free features, making it a budget friendly option for any company looking for a user-friendly, versatile, and effective scheduling program.

We’ll learn how to create an account with When I Work and discuss how to set up the program to meet our business needs. We will also learn how to properly create and utilize job positions and shift templates. We’ll cover how to add employees and customize their profiles and availability. You will then have the opportunity to assemble and publish a schedule, ensuring proper coverage for business needs. This course will walk you through When I Work’s scheduling process from account creation to the publication of the schedule.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

U.S. Taxation of International Transactions

This course analyzes the tax treatment, issues, planning techniques and underlying government policies involved in doing business internationally. The course incorporates concepts learned in all of the tax courses as they relate to the impact on cross-border outbound transactions (i.e., the taxation of US taxpayers doing business abroad). Topics include the source of income, transfer pricing, controlled foreign corporations (CFCs), Subpart F income, foreign tax credits, Global Intangible Low-Taxed Income (GILTI), Base Erosion and Anti-Abuse Tax (BEAT), and Foreign Derived Intangible Income (FDII). While this course focuses heavily on outbound transactions, some inbound rules (i.e., non-US taxpayers doing business in the United States) will be discussed. This course is an introductory course, so no prior knowledge of international taxation is required or expected. However, prior knowledge of U.S. federal taxation is necessary.

International Business and Culture

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.

Sustainable Business Enterprises

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research on sustainable product design , and sustainable value chains and communications will be covered. We will also cover the bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment.

You will be able to:

• Understand the importance of sustainability for business
• Analyze specific topics including consumer behavior, market research, product design, value chains and communications using the sustainability lens in business
• Design solutions and develop enterprise plans for sustainable business initiatives
• Apply the bottom-up approach for sustainable business initiatives in varied contexts

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Business Analytics Executive Overview

Businesses run on data, and data offers little value without analytics. The ability to process data to make predictions about the behavior of individuals or markets, to diagnose systems or situations, or to prescribe actions for people or processes drives business today. Increasingly many businesses are striving to become “data-driven”, proactively relying more on cold hard information and sophisticated algorithms than upon the gut instinct or slow reactions of humans.

This course will focus on understanding key analytics concepts and the breadth of analytic possibilities. Together, the class will explore dozens of real-world analytics problems and solutions across most major industries and business functions. The course will also touch on analytic technologies, architectures, and roles from business intelligence to data science, and from data warehouses to data lakes. And the course will wrap up with a discussion of analytics trends and futures.

Digital Leadership and Digital Strategy Execution

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

The ability and willingness to strategically adopt digital initiatives to support business goals has never been more critical to an organization’s survival than it is today. If you want to better understand the knowledge, skills, and behaviors demanded of digital leaders as well as the forces driving and transforming businesses today, this course will help you do so.

You will learn to use techniques to develop and hone your strategic thinking skills and develop skills to help you transition smoothly from a senior or management role to a leadership role. After completing this course, you will be able to: –
• Demonstrate an understanding of how an iterative approach to Customer Experience (CX) design can improve an organization’s performance
• Use best practices for recruiting, training, and developing digital marketing personnel
• Demonstrate an understanding of how to combine an optimal channel and budget mix, supported by a paid media and campaign action plan, to execute a digital marketing strategy
• Recognize the types of risks associated with digital and why businesses need to protect against them

This course also covers the key concepts, actions, and behaviors that underpin effective digital leadership in business. You will learn about the key international data protection and data privacy laws applicable to digital campaigns and the risks associated with digital, as well as effective strategies to mitigate the risks. This is the final course in the Digital Marketing Institute’s Digital Strategy specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Corporate Strategy

In this course you will learn how corporations create, capture, and maintain value, going beyond the management of a single line of business. It is thus a complement to (and should typically follow) a course on Business Strategy, which focuses on developing and sustaining competitive advantage for a single business unit. Here, you will be able to better understand and learn the tools to analyze and manage decisions from a corporate-level perspective, which emphasizes the management of multiple businesses and multiple stakeholders. Examples of such decisions include vertical integration, diversification, mergers and acquisitions, strategic alliances, international expansion, global strategy, corporate governance and corporate social responsibility.

You will:
• Understand how corporations create and capture value as multi-business enterprises.
• Learn tools and frameworks to assess choices regarding corporate scope, corporate transactions and global strategy.
• Learn to analyze complex business situations and develop coherent corporate strategies.
• Understand the role of corporate governance and stakeholder management in modern companies.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Create a Small Business Website with Weebly

In this 2-hour long project-based course, you will learn how to create and customize a Weebly website to fit your individual needs. We will be focusing on the free features of Weebly, but we will also explore the paid features for individuals who want to use their website to sell or use other paid features, such as additional customization features and ecommerce tools.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Strategic Sales Management Final Project

Welcome to Course 5 – Strategic Sales Management Final Project.

In this course, you’ll develop the final project of the specialization, which is an application of the whole set of concepts, models, frameworks, tools, and techniques discussed and practiced through the four previous courses.
A business case provides the business context to serve as the reference to support your analyses regarding strategy, marketing, and sales integration. The case is adapted from a real-life experience. Having developed these analyses, you will follow the project instructions that lead you to the application of the concepts you have learned so far, and proceed to the sales planning processes to support the development of a sales guidelines, which will support the sales planning process in a later moment.
The primary learning outcome of this course is to master concepts application to create sales guidelines, based on a structured analysis of a business case. The sales guidelines serve as the background of a sales plan structure, and they also connect the sales planning process to the strategy, at the same time that supports the development of a sales plan at a later moment.
Whereas the sales plan structure may not be a detailed sales plan, it will provide all the aspects necessary to develop the sales plan later.
The project will be peer-reviewed, and the instructions to develop it also bring the rubrics to develop the review.

3D Printing Applications

This course will help you understand how 3D printing is being applied across a number of domains, including design, manufacturing, and retailing. It will also demonstrate the special capabilities of 3D printing such as customization, self-assembly, and the ability to print complex objects. In addition to business applications, this course will also examine how individuals, including those in developing countries, are using this technology to create solutions to the problems they face. This course will also provide an overview of design thinking and how you can use this framework to develop ideas that can be turned into objects. Learners who complete this course will obtain a rich understanding of the capabilities of 3D printing and how to think about designing objects for this new technology.

Social Media and Social Content Strategy

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

More than 3.6 billion people globally are using social media in 2021 so social is certainly popular. But with advertising spend on social expected to surpass $100 billion in 2021, clearly social media is as much about big business, competition, and profit as it is about connecting people. If you want to understand the forces transforming businesses today and, in particular, the key challenges facing social media marketers as they attempt to cut through the noise, engage their audiences, and demonstrate tangible business value, this course will help you do so.

You will learn the core principles of social media marketing before drilling deeper into engaging, nurturing, and building a loyal social community. After completing this course, you will be able to: –
• Identify the benefits and advantages to a business of using social media to engage an audience
• Differentiate between the social platforms used by businesses and their relative advantages for targeting consumers
• Set up a social media account for a business
• Build, manage, and sustain an active social media community

This course also introduces social content strategy and explains how to balance the advantages of organic social content seeding against the immediacy of paid social content promotion. It covers how to implement a content strategy and the basics of measuring its effectiveness. This is the second course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

Applying Data Analytics in Accounting

This course explores business analytic applications in accounting. First, it presents a survey of technology topics in accounting, including process mining, blockchain and applications in audit, tax, and assurance. Next, the course explores visualization and basic analytics in audit and control testing using R and Alteryx. Next, the course examines the uses of text analysis in accounting and conducts text analysis using R and RStudio. Finally, the course examines robot process automation in general using UiPath and its applications in accounting.

European Business Law: Competing in Europe

About this Course

This six-week course titled Competing in Europe is the third in a series of three exploring some of the main business aspects of European Union law. Besides providing learners with a sound knowledge base of European laws and regulations, the series explores business considerations within a broader perspective by including inputs from leading law practitioners in the field. More specifically, the third course discusses how to compete on the internal market and protect your brand, product or invention. It includes legal disciplines such as Intellectual Property law (IP law), Competition law and specific branches within Public law, such as public procurement and state aid.

At the end of this course, you will have a basic understanding of how to:

• Find and understand relevant laws and regulations governing the internal European Union market

• Protect and defend a company’s products, brands and inventions by obtaining and licensing trademarks and patents

• Create a competitive edge for a company and apply the basic principles of EU competition law

• Construct and present a persuasive legal argument

About the Series

The Lund series in European Business Law ranges from considering the basic structures and principles of the European Union to focusing on specialized areas of European Union law. The first course, Understanding the Fundamentals, examines the core structures and principles of the European Union. The second course, Doing Business in Europe, examines legal areas such as Company law, Labour law, Tax law, Environmental law and Private International law, and how they tie in to doing business in Europe. All three courses can be taken independently or in sequence depending on your needs and preferences.

Applications of Everyday Leadership

This course builds upon a conceptual knowledge of leadership by considering applications for more effective negotiation, feedback and coaching, conflict management, and change leadership. By applying a leadership framework to these realistic situations faced by businesses, you will be prepared to lead teams towards solutions in your own business challenges.

You will be able to:
– Negotiate effectively and influence others through effective leadership
– Provide feedback and coaching that is strategically appropriate and influential
– Manage conflict and lead change in business

This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Platform Thinking: what’s beyond Uber?

Over the last two decades, platforms have transformed the way, we search for information (e.g., Google), buy goods (e.g., Amazon), consume news and media (e.g., Facebook and Twitter) and travel and move around (e.g., Airbnb, Booking.com, Uber and TripAdvisor). This phenomenon is known as ‘the power of platforms’, defined as an innovative business model that relies on digital technologies to assemble people, knowledge and companies in an interactive ecosystem where value can be created, captured and shared. These platforms have a great ability to attract funds and grow rapidly, relying on external resources (e.g. private houses for Airbnb or private cars for Uber), with a significant impact on the market. These companies act as intermediaries, attempting to reduce frictions in the market and helping the supply and demand sides of a product or service to find each other. As such, existing companies may be inspired by these fast-growing companies to at least partially capture the opportunities underpinning the model. Most of them are digital companies mainly focusing on the service field; nevertheless, recent cases show how platforms are having an impact in many different industries with the spread of the sharing economy and implications in the brick and mortar industries.

This course aims to identify the elements that make platforms such a relevant and interesting business model defining the concept of “Platform thinking”, defined as the ability to see the potentialities derived from platform-based models while fostering innovation in the digital world but also in traditional and established businesses.

The course is based on the definition of platforms, taking a historical view on the evolution of this complex concept that became a buzzword, introducing Platform Thinking.

Effective Sales – An Overview

Welcome to Strategic Sales Management specialization.

This specialization course focus on providing conceptual and practical guidance on sales planning and management.
The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company.
Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company.
The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future.
Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences.
It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors.
Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors.
The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development.

European Business Law: Understanding the Fundamentals

The European Union is one of the world’s largest and most important economies. This six week course is the first in a series of three that will provide students with an insight into European Business Law. The series ranges from considering the basic structures and principles of the European Union to focusing on various specialized areas of law. Each course will give the students an understanding of the laws and policies that regulate the internal market of European Union, as well as relevant case law and useful inputs from leading practitioners in the field.

At the end of this course series, you will have a basic understanding of how to:

• Navigate EU legal sources

• Understand relevant laws and regulations governing the internal European Union market

• Apply the fundamental principles of EU law within the EU legal framework

• Utilize the rules of freedom of movement and their impacts on trade in the EU

• Relate EU law with national laws

• Understand how individuals and companies are able to enforce their EU rights on national level

• Understand how an individual can challenge an inadequate EU legislation

• Understand EU policies and their influence on foreign trade and investment

Startup Entrepreneurship

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea.

Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything.

Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One.

Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company.

Analyse des opérations

This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The course on operations analytics, taught by three of Wharton’s leading experts, focuses on how the data can be used to profitably match supply with demand in various business settings. In this course, you will learn how to model future demand uncertainties, how to predict the outcomes of competing policy choices and how to choose the best course of action in the face of risk. The course will introduce frameworks and ideas that provide insights into a spectrum of real-world business challenges, will teach you methods and software available for tackling these challenges quantitatively as well as the issues involved in gathering the relevant data.

This course is appropriate for beginners and business professionals with no prior analytics experience.

Financer et investir dans l’infrastructure

Learn how debt and equity can be used to finance infrastructure investments and how investors approach infrastructure investments!

According to the OECD, the global infrastructure investment requirement by 2030 for transport, electricity generation, transmission & distribution, and water & telecommunications totals to 71 trillion dollars. This figure represents about 3.5% of the annual World GDP from 2007 to 2030.

The European Commission estimated, that by 2020, Europe will need between 1.5 – 2 trillion Euros in infrastructure investments. Between 2011 and 2020, about 500 billion Euros will be required for the implementation of the Trans-European Transport Network (TEN-T) program, 400 billion Euros for Energy distribution networks and smart grids, 200 billion Euros on Energy transmission networks and storage, and 500 billion Euros for the upgrade and construction of new power plants. An additional 38 – 58 billion Euros and 181 – 268 billion Euros in capital investment will be needed to achieve the targets set by the European Commission for broadband diffusion.

Traditionally investments in infrastructure were financed using public sources. However, severe budget constraints and inefficient management of infrastructure by public entities have led to an increased involvement of private investors in the business.

The course focuses on how private investors approach infrastructure projects from the standpoint of equity, debt, and hybrid instruments.

The course concentrates on the practical aspects of project finance: the most frequently used financial techniques for infrastructure investments. The repeated use of real life examples and case studies will allow students to link the theoretical background to actual business practices.

In the end of the course, students will be capable of analyzing a complex transaction, identifying the key elements of a deal, and suggesting proper solutions for deal structuring from a financial advisor’s perspective.

Course Format
The course will consist of lecture videos, readings, and talks given by guest speakers. Although we do hope you will attend the entire course, it is possible to just focus on single topics.

Accounting: Principles of Financial Accounting

Financial Accounting is often called the language of business; it is the language that managers use to communicate the firm’s financial and economic information to external parties such as shareholders and creditors. Nobody working in business can afford financial illiteracy. Whether you run your own business, work as a manager or are just starting your career, you want to understand financial information and be able to interact with accountants, controllers, and financial managers. You want to talk business!

This course will provide you with the accounting language’s essentials. Upon completion, you should be able to read and interpret financial statements for business diagnosis and decision-making. More importantly, you will possess the conceptual base to keep learning more sophisticated accounting and finance on your own. Do not forget that, as with any other language, becoming proficient with accounting requires constant practice.

Private Equity and Venture Capital

The course deals with the analysis of the private equity and venture capital business.

Over the course, students will be provided with a deep understanding of the mechanism underpinning the creation and/or development of a firm and the financial support it can get from the financial system through venture capital investment.

The course tries to discover how special financial intermediaries (called private equity investors) finance through equity companies belonging to different stages of their life-cycle, starting from the very beginning (startup and early stage) to a more mature phase (i.e. expansion, mature age, etc.) or also staying into crises and decline.

Private equity (named venture capital when the company is in the first phases of its life cycle) deals with very different activities, such as scouting, advisory, deal-making, valuation, and financing as financial intermediaries see it.

COURSE SYLLABUS
The course is made up of four different modules:
WEEK 1 – Introduction to Private Equity and Venture Capital
WEEK 2 – Discovering Private Equity Investors: Legal Issues and Taxation
WEEK 3 – Management of Private Equity and Venture Capital Funds
WEEK 4 – Company Valuation And Deal Making In Private Equity Settings
WEEK 5 – Final Test
Throughout the course, guest speakers and practitioners will be interviewed to provide some examples of concrete applications of the contents presented.

RECOMMENDED BACKGROUND
An understanding of the basic concepts of corporate financing accounting principles is required, while prior knowledge of private equity and venture capital is not required however it is recommended, as this is a course designed to introduce you to the fundamental concepts in private equity and venture capital.

Business Analysis & Process Management

This is a guided project for both beginners and professionals managing small to medium enterprises or working in the fields of business analysis & business process management. It provides you with the initial know-how of analyzing businesses from a process view which allows you to further develop the skill needed to create solutions to your current business problems.

By the end of this project, you will be able to: analyze business processes and find solutions to existing business problems; define your business processes, their objectives and how they flow within the organizational context; identify the different process stakeholders and their roles in your business processes; and evaluate the current business from a process view, break down the problems, and find an applicable business solution.

Note: This project works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Business Transformation with Google Cloud en Français

Que sont la technologie cloud et la science des données, et pourquoi tant de battage médiatique ? Plus important encore, qu’apportent-elles pour vous, votre équipe et votre entreprise ?

Si vous souhaitez découvrir la technologie cloud afin de pouvoir briller dans votre rôle, contribuer à bâtir l’avenir de votre entreprise et la faire prospérer à l’ère du cloud, le cours “Business Transformation with Google Cloud” est fait pour vous. Cette formation interactive vous permettra d’en savoir plus sur les principaux moteurs du cloud dans les organisations, en particulier le cloud de Google. Vous pourrez également acquérir les connaissances et compétences nécessaires pour déterminer si la transformation d’entreprise vous convient, à vous et à votre équipe. Vous pourrez ainsi concevoir des projets à court et à long terme en tirant parti des “superpouvoirs” du cloud. Le livret d’exercices complémentaire vous proposera plusieurs modèles et guides, ainsi que des liens vers des ressources, pour vous aider à créer une note de synthèse personnalisée à partager avec vos dirigeants, vos équipes techniques ou vos partenaires.

Audience principale :
Décideurs d’entreprise : directeurs (responsables N+2), gestionnaires de contributeurs individuels (CI) ou CI travaillant dans des fonctions/divisions non informatiques (comme la finance, le marketing, la vente, les ressources humaines, la conception de produits) souhaitant comprendre les applications de la technologie cloud de Google pour identifier des opportunités d’améliorations métier et des projets de transformation.

Create a Mockup in Figma

This Guided Project “Create a Mockup in Figma” is for anyone who wants to learn to create their own mockup items. In this 1-hour long project-based course, you will learn to create t-shirt mockups on Figma. You will also learn to create a hair oil bottle mockup for a cosmetic business using the artboard studio mockup plugin. You will also learn to integrate third-party plugins (Artboard studio mockup and removebg) on Figma. To achieve this, we will work through :
Task 1 : Introduction and creating an account on Figma
Task 2 : Exploring Figma’s interface
Task 3 : Creating a men’s t-shirt mockup on Figma
Task 4 : Integrating artboard studio mockup plugin on Figma
Task 5 : Importing a hair oil bottle mockup from the artboard studio plugin
Task 6 : Adding designs to the hair oil bottle mockup

This project is unique because it’s helpful for an individual who wants to design his/her own clothing mockups and is also helpful for small business owners who want to scale their businesses. This course is beginner-friendly, so you don’t need to have any experience before. Let’s get started!

Google Cloud Product Fundamentals en Français

Ce cours, qui s’appuie sur le cours Business Transformation with Google Cloud, vous fait découvrir les technologies qui peuvent contribuer à la transformation d’une organisation. Plus précisément, nous expliquerons comment une organisation peut réussir sa transformation numérique grâce à la technologie Google Cloud exploitée dans les buts suivants : moderniser l’infrastructure informatique, optimiser la méthode de développement des applications professionnelles, exploiter le machine learning et l’intelligence artificielle pour valoriser les données, comprendre l’importance des outils de productivité cloud comme G Suite pour travailler plus efficacement, et identifier les défis et les opportunités de gestion des coûts liés à la migration de l’infrastructure informatique dans le cloud.

Dans ce cours, nous expliquerons des concepts essentiels comme le calcul, les applications, la sécurité, les API, les bases de données, et leur rôle dans la transformation numérique. Vous verrez aussi des exemples spécifiques présentant différentes technologies cloud et leurs avantages pour le personnel et les entreprises dans le monde entier. Plus important encore, nous vous apprendrons ce que vous devez savoir pour diriger des projets de transformation numérique ou apporter votre contribution, en collaborant avec les bonnes parties prenantes.

Native Advertising

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation.

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