VALUE CREATION AND THE BUSINESS MODEL CANVAS

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COURSE OVERVIEW

In this course, you will conduct a five-step value creation analysis using the Business Model Canvas for a product or service idea. In conjunction with this analysis, you will evaluate your idea based on your competition and your unique value proposition. You will then craft a concise statement of why your idea will work. Finally, you will gather feedback from your peers and professionals in the industry to determine where you need to iterate your product or service idea. By the end of this course, you will have a validated Business Model Canvas for your concept.

You are required to have completed the following courses or have equivalent experience before taking this course:

• Preparing for Digital Transformation
• Rapid Ideation
• Generating Opportunities for Digital Disruption
• Developing and Pitching Ideas